5 Key Benefits of Hiring a Copywriter Who’s Worked in Healthcare
You’ve spent hours promoting your health and wellness business. It seems like you’re constantly creating content, trying to find the right research to back your product or service, or you’re just exhausted trying to find someone who can help.
It’s time to look no further.
If you’re in the health and wellness field and looking to grow your business, consider hiring a copywriter. Especially one who already has a background in healthcare.
Now, I know what you’re thinking– this sounds like a ploy just for you to hire me– a medical copywriter who’s also a registered nurse. But I've gotten enough feedback from my own clients about this, so I want to educate you on why it's beneficial for your business.
My clients tell me they really appreciate how I have a background in nursing because their message is conveyed a lot better, and they have more confidence trusting a writer who has a full understanding of the content they’re providing their audience.
That being said, I want to give you the top five reasons why hiring a medical copywriter who has experience in healthcare can be the best thing you can do for your business.
1) Translating The Hard Terms
Copywriters with a background in healthcare have experience translating difficult medical jargon into easy-to-understand language.
We all know how wordy medical terms are. From medication names to treatment methods, even to types of diseases– these words can be frustrating to understand– let alone pronounce. Medical terminology can be really hard for a layperson to understand.
A lot of people knowledgeable in their field– like doctors, nutritionists, or other healthcare professionals and wellness entrepreneurs– are so familiar with their terminology that they often forget that not everyone knows the words they’re using.
That’s why it’s crucial to not only have a copywriter who provides content in an easy-to-understand language– but also who has a background in medicine and experience firsthand explaining difficult medical terminology to the common person.
As a nurse myself, a huge chunk of my profession is educating my patients on diagnoses, surgeries, treatment methods, medications, and other terms needing further explanation. It’s my job to translate what the doctor recommends and break down the big terms to offer the patient more guidance. This makes them feel reassured, and it allows the language and education to be transferred easily.
Key takeaway: Your readers are potential clients or patients. So you want to make sure your medical terminology doesn’t overwhelm them and rather makes them feel heard and reassured.
2) Avoiding the Research Rabbit Hole
Copywriters with a background in healthcare have the knowledge and ability to sift through top research and pull out key points.
With anything in medicine comes research. But how can you tell what is science-backed, reliable research, and what’s not?
Throughout nursing school, I deciphered research papers and even wrote them myself. With this experience, I know how to find the key points in these hard-to-understand and extremely long research papers.
This allows me as a copywriter to pull out exactly what’s beneficial to convey to my readers, and what your client or patient should know about research topics concerning your business.
Research articles are lengthy and wordy. But as someone in the healthcare field, I understand research papers; their flow, what’s important, what isn’t as important, and what to pull from when offering educational content to your patients or clients.
Key takeaway: Reading research is a tedious task. But copywriters with a healthcare background can save you the time of digging into research since they’re familiar with research papers and have even written some themselves.
3) Conveying Bedside Manner in Writing
Copywriters with healthcare experience treat patients firsthand and know what your reader is looking for as potential patients or clients.
Patient experience is key! Not only does your health and wellness business want to offer your patient or client something that will benefit their health, but you want them to really believe in it.
You want your potential clients or patients to fully understand what you’re giving, and you want them to feel like they’ll get the best care possible.
As a nurse working with patients, I know what they look for, and I know what they ask for. I know a lot of patients want a long-term view of how what your selling is really going to benefit them, or what will happen if they don’t move forward with the recommended treatment or plan, i.e. your product or service.
It’s essential to cover all the bases and make sure you truly know your patient population. Being in the health profession myself, I have a deeper understanding of communicating with patients and understanding their needs– and making sure they feel fully supported and a part of the team.
Key takeaway: Reach out to your audience with empathy and compassion as if they’re already your own patients or clients. Make them feel supported, and like they can truly understand the benefits of working with you.
4) Diving into Disease Processes and Treatments
Copywriters in healthcare have a deep understanding of the content and context of disease processes and conditions.
If your health and wellness business is offering tools for a specific patient population, it’s key to ensure all your content provides accurate information. This may seem obvious, but it’s amazing to see how many writers aren’t confident in the topics they’re writing about.
As we already discussed, the field of medicine has tons of medical terminology. But beyond just knowing what the terms mean, you need to offer a full understanding of disease processes, treatments, the functionality of treatments and modalities, and the purpose of medications. You need to offer your readers an explanation.
I have a client who runs a nutrition business specifically designed for gallbladder disease patients. She had a copywriter in the past write her blogs, but had trouble with them because the writer wasn’t fully aware of gallbladder disease processes and the context of treatments and management.
In cases like these, it’s extremely effective to have a nurse or another medical professional who has experience and tons of education already in dealing with these disease processes. It makes the flow of the writing– whether it's a blog, email, or webpage– easier because the copywriter has a deeper understanding of what’s actually going on in the body…not just spitting out words they’ve read from other sources.
Plus, it keeps your copywriter engaged because it’s in their wheelhouse, and they feel confident writing about it. So, writing comes off as more confident and more knowledgeable for your patients or clients.
Key takeaway: Your potential clients or patients will feel more confident when they’re reading about the full picture of disease processes and treatment relating to your business. And you’ll feel more confident in the work produced because your copywriter has experience and knowledge in these topics already.
5) Creating Compassionate and Lasting Working Relationships
Copywriters who have worked in healthcare went into healthcare in the first place because they’re passionate about helping others– like you!
People in healthcare want to help and support others. It’s what they do.
Especially in nursing– it's not so much about the money or the hours; it’s about truly making a difference in a patient’s life. From watching a patient deliver their first child to being a supportive ally for them in times of need.
Nurses and caregivers have huge hearts and are thoughtful, caring, compassionate, and giving to others. Not only does this make for an excellent copywriter– helping convey empathy and compassion for your clients or patients– but it also makes them incredible professionals to work with.
When you hire a copywriter who’s worked in healthcare, you can expect to have a trustworthy relationship because they’re truly looking out for you and your business.
As a nurse myself, I tend to always put others' needs first (which I’m working on!) But it helps me in my professional career because I make sure my clients are satisfied with my work, and that they get the best support and care they could ask for.
Key takeaway: When you hire someone who’s worked in healthcare, you already know they can be accountable, compassionate, and caring for your needs. This makes them a breeze to work with!
Get Started With Your Medical Copywriter!
So if I haven’t convinced you by this point that working with a copywriter who has experience in healthcare can help your health and wellness business immensely, then I encourage you to reach out!
You can connect with me on my website here, or schedule a free no-obligation consult call with me. I can answer your questions and give you more reassurance as to why this is the best decision for you.
I’d love to hear more about your business, and what you’re looking for in terms of growth. And I may just be able to make you realize how important a medical copywriter with healthcare experience is!
In the meantime, continue rocking your business. Healthcare heroes– I applaud you. Thanks for giving so much to the world around you!
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